Vita Group couldn’t be more proud of its technology accessories brand Sprout, who have reached their goal of planting 10,000 trees for environmental not-for-profit One Tree Planted.
Since the end of March, Sprout has been funding the planting of 10 trees for every product sold online to help reforestation efforts following the devastating 2019/2020 Australian bushfires. According to One Tree Planted, young, healthy forests can help to prevent bushfires from spreading catastrophically by suppressing future fires and reducing the impact of smoke on public health and native ecosystems.
Sprout’s campaign has also supported One Tree Planted to conserve Australia’s unique wildlife and limit global warming, with a mature forest of 10,000 trees sequestering as much as 240 tonnes of carbon dioxide to provide for a cleaner, healthier climate.
"One Tree Planted wouldn’t be able to do the work that we do without our amazing donors,” said Cassandra Vitiello, Greenhouse Manager at One Tree Planted. “Thanks to companies like Sprout, who have contributed 10,000 trees to our project in Australia, which will help with climate change mitigation, create lasting community impact, rebuild habitat for wildlife, and so much more."
General Manager at Sprout, Ben Caddy said he was thrilled to see Sprout reach its goal of funding the planting of 10,000 trees for One Tree Planted and looks forward to continuing to work with the organisation to create a more sustainable future.
“We love the work that One Tree Planted does and are really proud to have played a small role in helping them to rebuild following Australia’s recent bushfires,” he said. “Thank you to all our customers who supported Sprout and One Tree Planted throughout this campaign and helped us achieve our 10,000 trees target.”
This partnership forms just one pillar of Sprout’s commitment to sustainable business practices. The brand has a ten-year sustainability action plan underpinning its commitment to sustainability and creating technology that enhances its customers’ worlds, not just today, but into the future.
“Reducing our carbon impact is a major focus for Sprout,” said Mr Caddy. “We are constantly measuring and tracking our results to ensure that we are always improving and meeting our environmental objectives.”
Sprout will continue to work with One Tree Planted when it launches its new range of biodegradable phone cases in August, with the brand planting one tree for every case sold in-store or online.